Summary

Advance Media New York, a Google Premier Partner, is Upstate New York’s digital marketing and media company.

 Advance Media New York rebranded from Syracuse Media Group on March 1, 2017. I led the 4 month rebrand project and I currently manage all of our company’s branding efforts. My involvement and responsibilities are summarized below:

• Developed the branding guidelines
• Designed the company logo and icon
• Designed/developed the website
• Created an email blast template
• Developed intro/outro video for the company
• Chose and ordered new company swag
• Coordinated new interior and exterior signage
• Claimed all possible business listings
• Designed new business cards, letterheads, forms etc.
• Created new email signatures for the company
• Transitioned our old social media accounts to new accounts
• Designed and managed an involved brand awareness campaign
• Currently overseeing the company website
• Handling all the company social channels (Facebook, Instagram, Twitter, YouTube and LinkedIn
• Developing, designing, and managing all of the internal marketing campaigns throughout year