Summary

The ultimate holiday experience in downtown Syracuse. This event connects all of the holidays happenings downtown into one seamless experience.

A festive event that has been happening for two years now. I helped strategize this event from the start while also managing every piece for marketing for it.

• Designed the event logo and icon
• Designed/developed the website
• Paginated and designed an event program
• Managed the entire marketing campaign to draw awareness
• Designed print and digital display ads
• Coordinated and created event signage
• Helped develop a social presence for the event with the downtown committee
• Developed sales collateral that would help sell sponsorships