Summary

The Onondaga Cup & LakeFest is a full-day of food, rowing, kayak and paddle-board competitions, water entertainers, music, crafts and more! 

For three years, the lakeside regatta has attracted families and athletes from all over the Northeast. From the start, I have managed the design and all of the marketing campaigns for this event.

• Designed the event logo and icon
• Designed/developed the website
• Paginated and designed the event program/special section
• Managed the entire marketing campaign to draw awareness
• Designed print and digital display ads
• Put together a promotional video
• Created snapchat filters for the events
• Coordinated and created event signage
• Created/managed the Facebook page and developed a social presence for the event
• Developed sales collateral that would help sell sponsorships