Summary

The Syracuse Crunch are a professional ice hockey team in the American Hockey League. They play in Syracuse, NY, and are the affiliate of the NHL’s Tampa Bay Lightning.

The Syracuse Crunch wanted to break a U.S record and create some buzz surrounding their AHL hockey team:

• Strategized on what digital ad units would be cool to use in promoting the event
• Designed an expandable digital display ad to promote the event
• The event drew a crowd of 30,715 and was the largest to ever watch an indoor pro hockey game in the United States

The Syracuse Crunch wanted a full-page print ad to featured in a Syracuse Orange basketball special section in The Post-Standard

• Strategized and designed an ad that not only wished SU good luck during the season, but also created a feeling of unity among both teams.