Summary

The Good Life, Central New York brand is meant to show and describe why life is so great in CNY.

In Central New York, there is a need to fill many job openings in certain industries that require top talent. The purpose of The Good Life, Central New York brand is to persuade those in different parts of the country to want to move here to take those openings. The marketing outreach is made possible by CNY company sponsorships. My involvement is summarized below:

• Developed the branding guidelines
• Designed the logo and icon used for social
• Designed/developed the website
• Created sales collateral used to lure in sponsors