By Karla Cook • HubSpot
When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below:
20 Examples of Brand Style Guides
1) Medium
See the full style guide here.
2) Wolf Circus Jewelry
See the full style guide here.
3) Ollo
See the full style guide here.
4) Skype
See the full style guide here.
6) Barre & Soul
See the full style guide here.
7) Spotify
See the full style guide here.
8) Jamie Oliver
See the full style guide here.
9) Herban Kitchen
See the full style guide here.
10) Urban Outfitters
See the full style guide here.
11) Love to Ride
See the full style guide here.
12) Barbican
See the full style guide here.
13) I Love New York
See the full style guide here.
14) Cisco
See the full style guide here.
15) University of the Arts Helsinki
See the full style guide here.
16) NJORD
See the full style guide here.
17) Espacio Cultural
See the full style guide here.
18) Alienware
See the full style guide here.
19) Netflix
See the full style guide here.
20) Scrimshaw Coffee
See the full style guide here.
