Matt Sourwine - Control Menstrual Cramp Cream

Control Menstrual Cramp Cream.

An all-natural topical relief cream that fights period pain.

I worked closely with Control Menstrual Cramp Relief Cream for years, building a strong relationship with their team and leading the creative strategy to help them stand out in a competitive market. Alongside my creative team, we consistently developed new, bold campaign ideas to raise awareness of their product. I’m especially proud of the national campaigns we produced, which were heavily video-driven, helping to elevate their brand and reach a wider audience.

Bachelorette Party + Drumline Themed Commercials

We brought two of our most successful client projects to life by filming these two national commercials in Nashville, TN, collaborating with my creative team and colleagues from a sister company. It all began with pitching bold, out-of-the-box ideas, which I presented to the client. I played a key role in developing the story arcs and writing the scripts, while also identifying all necessary deliverables to fuel a national campaign. From budgeting and logistics to casting talent for a bachelorette party scene and securing a drum line performance from a group sourced from Las Vegas, I ensured every detail was executed seamlessly. I also sourced key vendors, locations, and production resources, making this campaign a standout success for both our agency and the client.

Creative Director: Matt Sourwine // Video Director: Salim Makhlouf // Video Producers: Liam Fitzsimmons + Riley Clarke

Creative Director: Matt Sourwine // Video Director: Salim Makhlouf // Video Producers: Mason Beinschroth + Riley Clarke

Organic Review-Based Commercials

Alongside our sister company in Pennsylvania, we filmed three national campaign commercials in a historic downtown mansion in Harrisburg. These videos were designed to feel like organic product reviews, creating an authentic connection with audiences. I played a key role in casting talent and crafting the messaging to ensure a natural and engaging delivery. The campaign generated strong social media engagement, with the mom-focused video performing the best.

Creative Director: Matt Sourwine // Video Director: Salim Makhlouf // Video Producers: Liam Fitzsimmons + Riley Clarke

Results

The campaign delivered millions of impressions nationwide across various formats and placements, driving a significant spike in sales for the brand. The bold creative not only increased awareness but also sparked high engagement on social media, making it one of the client’s most impactful campaigns to date.