Knowledge.
With 14 years of experience, including five in creative leadership, I’m thankful for the opportunities that have shaped my growth as a creative director. My passion for creativity, paired with a commitment to growth and gratitude, forms the foundation of the knowledge and skills I bring to every project.
Creative Vision and Innovation
• Strong ability to conceptualize unique and compelling ideas
• Expertise in storytelling across various platforms (digital, print, video, experiential)
• Ability to push creative boundaries while aligning with the brand's voice and goals
• Knowledge of current trends in design, advertising, marketing and artificial intelligence
Leadership and Team Management
• Proven experience leading creative teams, including designers, copywriters, and strategists
• Effective mentorship skills to nurture junior talent
• Strong interpersonal and communication skills to inspire and guide diverse teams
• Decision-making capabilities under tight deadlines and pressure
Strategic Thinking
• Ability to align creative concepts with business objectives and marketing strategies
• Experience in developing campaigns that drive measurable results
• Competence in balancing creativity with practicality to meet client or stakeholder needs
Design and Technical Proficiency
• Strong foundation in design principles (typography, layout, color theory)
• Proficiency in design and creative software (Adobe Creative Suite etc.)
• Understanding of production processes for both digital and traditional media
• Knowledge of web and print design, user experience (UX), and video production
Project Management and Collaboration
• Experience managing multiple projects simultaneously with cross-functional teams
• Ability to coordinate with other departments such as marketing, sales, and development
• Skills in budgeting and resource allocation for creative initiatives
• Familiarity with project management tools (Wrike, Microsoft Project etc.)
Client and Stakeholder Relations
• Exceptional presentation skills to pitch ideas and gain buy-in from clients or executives
• Ability to translate client briefs into actionable creative strategies
• Strong understanding of client relationship management and negotiation
Brand and Market Knowledge
• Deep understanding of branding principles and identity creation
• Awareness of target audience demographics and psycho-graphics
• Knowledge of competitive landscapes and market positioning
Cultural Awareness
• Ability to create campaigns that resonate across cultures and demographics
Measurement and Adaptability
• Experience with analyzing campaign performance and applying learnings
• Ability to adapt strategies and creative approaches based on feedback or results
Personal Traits
• Strong problem-solving skills and resilience under pressure
• Open-mindedness and willingness to accept and implement constructive feedback
• Passion for continuous learning and keeping up with industry advancements
Certifications + Education
• Ai Bootcamp for Creatives // Maven
• Communicating for Impact // IDEO
• Foundations in Creative Leadership // IDEO U
• Nourishing Tomorrow’s Leaders // The Gifford Foundation
• Brand Building Basics // Lynda.com
• Creative Strategy & The Business of Design // How Design University
• Principles of Client Centric Design // How Design University
• SEO for WordPress // Yoast
• Graduate Certificate in Marketing Strategy // Cornell University Johnson School of Management
• B. Tech. in Electronic Marketing & Publishing // SUNY Morrisville
