Holistic Blends.
Focused on guiding people into maintaining a long-lasting healthy life.
Creative Direction | Design | Video
Holistic Blends is a boutique supplement brand founded by Sherry Brescia, a nutrition coach, author, and national speaker. After overcoming 15 years of IBS through dietary changes, Sherry was inspired to help others achieve optimal health. Our creative team has partnered with Holistic Blends on several projects, including producing award-winning videos that tell Sherry's inspirational story and highlight the company's mission to provide natural health solutions. These collaborations have effectively communicated the brand's origins and commitment to holistic wellness.
Foundational Storytelling Video
I saw a powerful story waiting to be told in Sherry Brescia’s journey—her health struggles, transformation, and mission to help others through Holistic Blends. I led the creative direction and produced a long-form video, filming on location in her home to create an intimate, authentic feel. I also planned and conducted the interview, guiding the conversation to elicit genuine, impactful responses that brought her story to life. The final piece resonated deeply, earning a Gold International Award for Long-Form Video in Health & Wellness.
Creative Director + Video Producer: Matt Sourwine // Videographer: Kayleigh Tarbet
Schedule a Consultation Video
Building on the success of our long-form video for Holistic Blends, I directed and produced a :30 commercial designed to capture attention, establish credibility, and drive action. I crafted a compelling script featuring Sherry Brescia’s voiceover, strategically leading with a thought-provoking question about digestive health to immediately engage viewers. The message then flowed seamlessly into her expertise and proven approach, culminating in a powerful call to action—inviting viewers to schedule a free consultation.
To bring this to life visually, our creative team filmed cinematic, authentic b-roll of Sherry in her home, emphasizing healthy living, research, and one-on-one consultations. This footage added a layer of depth and authenticity, reinforcing her credibility and making the spot feel both personal and professional. The result: an impactful, high-converting commercial that effectively positioned Sherry as a trusted expert while compelling viewers to take the next step in their health journey.
Creative Director + Video Producer: Matt Sourwine // Videographer: Kayleigh Tarbet
Wellness Stores Video
As part of Holistic Blends’ large creative project, I directed and produced a commercial announcing the opening of their first retail location. I crafted a warm, community-focused script, featuring Sherry Brescia’s voice over, to convey the store’s mission and offerings. Our team captured cinematic b-roll of staff assisting customers, highlighting the welcoming atmosphere and diverse wellness products. The result: a light, positive, and engaging commercial that not only introduced the store but also reinforced Holistic Blends’ commitment to community wellness.
Results
Sherry was thrilled with the creative work I’ve produced, as it has powerfully told the story of Holistic Blends and strengthened the brand’s credibility. The projects have helped communicate its mission and origins in a compelling way. The work I've produced for Holistic Blends stands among some of my proudest pieces.