Roma Tile & Marble.
Syracuse-company that features the largest selection of tile and marble.
Creative Direction | Design | Web | Video
Roma Tile & Marble has been a trusted name in high-quality tile, stone, and custom surfaces for decades. Over the years, our creative team has partnered with them on a variety of projects, including video production, an interactive 3D tour, professional photoshoots, and magazine ad design. Through strategic storytelling and compelling visuals, we’ve helped showcase their craftsmanship and elevate their brand presence.
Foundational Brand Video
After learning Roma Tile & Marble’s rich history and what sets them apart from big-box stores, I envisioned a foundational storytelling video that would capture their craftsmanship, legacy, and unmatched selection. My concept highlighted their onsite artisans, using cinematic shots to showcase the precision and skill behind their custom countertops. I also wanted to reveal their two-floor showroom, emphasizing their status as Central New York’s largest selection—something many didn’t realize. A key part of the story was incorporating the founder, an immigrant who built the business from the ground up, to honor Roma Tile’s legacy. Working closely with our videographer and producer, we brought this vision to life—and the final piece went on to win a gold international award for its production.
Creative Director: Matt Sourwine // Videographer + Video Producer: Kayleigh Tarbet
Magazine Ad Design
I adapted the storytelling concept from Roma Tile & Marble’s foundational video into a compelling magazine print ad. The design featured a split-image composition, showing one of their skilled craftsmen polishing a custom countertop on one side and the finished installation in a home on the other. This visual contrast highlighted the expert craftsmanship and transformation process, reinforcing Roma Tile’s dedication to quality and precision.
Results
Roma Tile & Marble values our creative partnership, consistently returning to us for new projects that elevate their brand in Central New York. Our work has helped showcase their craftsmanship, heritage, and expertise, strengthening their reputation and deepening their connection with the community.