Roma Tile & Marble.
Bringing generations of craftsmanship to life through award-winning storytelling.
Creative Direction | Design | Web | Video
Roma Tile & Marble has been a trusted name in high-quality tile, stone, and custom surfaces for decades. Over the years, our creative team has partnered with them on a variety of projects, including video production, an interactive 3D tour, professional photoshoots, and magazine ad design. Through strategic storytelling and compelling visuals, we’ve helped showcase their craftsmanship and elevate their brand presence.
Foundational Brand Video
After learning Roma Tile & Marble’s rich history and what sets them apart from big-box stores, I envisioned a foundational storytelling video that would capture their craftsmanship, legacy, and unmatched selection.
My concept highlighted their onsite artisans, using cinematic shots to showcase the precision and skill behind their custom countertops. I also wanted to reveal their two-floor showroom, emphasizing their status as Central New York’s largest selection—something many didn’t realize. A key part of the story was incorporating the founder, an immigrant who built the business from the ground up, to honor Roma Tile’s legacy.
Working closely with our videographer and producer, we brought this vision to life and the final piece went on to win a Gold International Telly Award for its production.
Magazine Ad Design
I adapted the storytelling concept from Roma Tile & Marble’s foundational video into a series of compelling magazine print ads. Each design featured a split-image composition, showing one of their skilled craftsmen polishing a custom countertop on one side and the finished installation in a home on the other. This visual contrast highlighted their expert craftsmanship and transformation process, reinforcing Roma Tile’s dedication to quality and precision.
Interactive 3D Tour
To help customers better understand the scale of Roma Tile & Marble’s showroom and the depth of its product selection, I proposed an interactive 3D walkthrough experience for the website. Many visitors were unaware the showroom even included a second floor, so the goal was to make the space more discoverable before someone ever visited in person. We incorporated interactive hotspots throughout the tour to highlight key areas and add context along the way. A member of my team captured the showroom using our 3D scanning technology and built the full experience, which remains embedded on Roma’s website today.
The client praised the idea as an innovative way to showcase the showroom and help customers see the value of visiting in person. Solutions like this helped deepen trust in the relationship by showing that our team was constantly looking for new ways to create value beyond traditional marketing.
Results
Roma Tile & Marble values our creative partnership, consistently returning to us for new projects that elevate their brand in Central New York. Our work has helped showcase their craftsmanship, heritage, and expertise, strengthening their reputation and deepening their connection with the community.
